Healthy is the new sexy is the Fresh concept from the beginning because a healthy and balanced diet is the basis of our menu.
Fresh opened in Moscow in 2012 on Bolshaya Dmitrovka St. and became the first modern gastronomic restaurant of vegetarian cuisine in the city.
The opening became possible due to unflagging energy of Irina Azarova, a convinced vegetarian and an expert on healthy lifestyle.
"I wanted to do something my friends would like. Our audience are modern, successful, active people who think about themselves and the world around us", says Irina Azarova. "Our motto is Healthy is the new sexy!"
Apart from the main menu the Fresh team also regularly invents special offers, using the best and healthiest seasonal products.
In 2014 the second Fresh restaurant opened at the Patriarch's Ponds. Every summer a juice bar with tasty and healthy drinks operates in Gorky Park.
The Fresh team participates in charity events and marathons. "Health days" have become a tradition, when both restaurants close earlier and the staff is off to play volleyball in Gorky Park or to ice skate on the Patriarch's Ponds.
Irina Azarova managed to create a trendy place that immediately stood on a par with the best Moscow locations and was recognized by experts and restaurant critics.
All this became possible thanks to tireless work on the selection of the best suppliers and products, the efforts of the whole team, and modern and stylish eco-friendly interior design created by Sundukovy Sisters bureau.